Primary Care Physicians – Inter Active Rank Marketing

PPC Success Stories

A Showcase of Success: ‘Primary Care Physicians‘ Portfolio – An Avg. 60 New Leads
Monthly

The Project Overview: We have successfully executed Google Ads campaigns for a Primary Care Physician (Family & Internal Medicine) based in Charlotte, North Carolina, offering a comprehensive range of services including internal medicine, allergy treatment, osteoporosis treatment, neuropathy treatment, and more with the primary objective of enhancing the client’s online visibility and attracting new leads.

The Challenge

Standing out in a competitive market.
Addressing challenges of market saturation.
Enhancing strategies for consistent patient acquisition.
Streamlining appointment booking processes.
Building and maintaining patient trust.
Implementing strategies for long-term patient loyalty.

The Outcome/Results💥🚀

Generated 188 conversions at a cost/conv of $20.43 in the last 3 Months. That’s an average of welcoming 60 new leads every month.

Measurable results and outcomes achieved

Timeframe: in last 3 months

Ad Spend: $3,840.72
Ad Clicks: 2,333
CTR: 5.72%
Avg. CPC: $1.65
Conversions: 188
Cost Per Conversion: $20.43
Conv. rate: 8.06%

(This is how we steadily managed and maintained the Ad spent and Conversions in last 3 Month)

How We Did It:

1. Thorough Industry Research and Client Communication:: – Conducted comprehensive industry research and engaged in extensive client communication.
2. Enhanced Online Visibility through Keyword Optimization:: – Executed an in-depth keyword research strategy.; – Optimized website meta tags and improved the Google listing to boost online visibility.
3. Streamlined Booking Process for Lead Optimization:: – Optimized the lead form, ensuring a user-friendly and easily submittable experience for streamlined booking.
4. Ad Copy Relevance through Campaign Structure:: – Utilized insights from research to construct a campaign structure with a focus on ad copy relevance.
5. Optimized Lead Generation with Smart Bidding:: – Implemented conversion-focused smart bidding strategies to optimize lead generation.
6. Data-Driven Improvements for Ongoing Success:: – Leveraged data-driven improvements and ongoing maintenance for sustained campaign success.
7. Strategic Quick Wins for Immediate Impact:: – Introduced “quick win” improvements in the initial months, including call ads, a smart search campaign, and enhanced text ads conversion campaigns.; – Gradually increased spend over time to kickstart sustained growth in leads.