PPC Success Stories
A Portfolio in Management Consulting Career Coaching / Course Provider Brand: $73,420.70 Profit in the 6 Months
The Outcome/Results💥🚀
Measurable results and outcomes achieved
- By aligning our efforts with the client’s goals and objectives, we aimed to achieve significant growth in website traffic, conversions, and revenue.
- Our approach and strategies have yielded positive outcomes, driving traffic, increasing leads, and contributing to the success of our client in the competitive consulting industry.
The funnel looks like this:
We track the results using a combination of Google Ads tracking, and manual sales tracking
The outcomes achieved ($73, 420.7 Profit in the last 6 Months)
Last 6 Months (01 Jan, 2023 To 30 June, 2023)
- Ad Spend: $65,262.30
- ​Leads (opt-ins): 1870
- Cost Per Lead(opt-ins): $34.89
- ​Calls Booked: 769
- ​Cost Per Booked Call: $84.87
- Calls Taken: 246
- Cost Per Calls Taken: 265.29
- Enrollments: 42
- ​Sales Tracked: $138,683
- ​Cumulative ROAS: 2.12X
- Total profit: $73, 420.7
This is how we steadily scaled the ad spend from $3767.60 in January 2022, to $8885.53 in June 2023.
Campaign effectiveness: showcasing the Cost, Amount of Calls, and Calls CPA
It’s important to note that because of the longer sales cycle for this program (sometimes 25-45 days or more), and because we have been steadily scaling the ad spend, the ROAS is lower than if we had stopped scaling at some point. Increasing ad spend always eats into short-term ROAS.
How We Did It:
- Through our expertise in generating targeted traffic through paid channels, we have implemented a strategic approach for each of project. After analyzing their goals, available resources, and client testimonials, we devised customized advertising plans to drive their success in the competitive industries.
- Initially, we focused on Search Text ads and YouTube Ads campaigns. By running search text ads and targeting custom keyword clusters, we were able to reach potential traffic actively by searching for relevant services. We categorized the traffic into three groups: Brand traffic, Non-brand traffic, and Competitor traffic.
- For brand traffic, we ran campaigns specifically tailored to capture brand-related searches, directing them to dedicated lead-generation/detailed product pages with compelling ad content and clear calls to action. This approach improved the conversion rate for brand-related leads/sales.
- For non-brand traffic, we created and ran multiple ad groups targeting relevant keywords to engage prospects and generate interest among cold traffic.
- With competitor traffic campaigns, we targeted the brand names of top competitors to capture their potential traffic and guide them to dedicated landing pages. This tactic helped us expand the reach and attract more interested prospect.
– Within 8-12 weeks, the accounts started generating significant traffic and the lead list began to grow.
– In later stages, we expanded the campaign list to include YouTube Placement ads Discovery Ads, and Performance Max Ads campaigns. This allowed us to tap into additional audience segments and diversify our reach.
– Over the course of 6 months, we accumulated substantial data that enabled us to test and target new audiences, including in-market and affinity segments, website visitors, specific web page visitors, YouTube video viewers, etc.
– Generated comprehensive monthly reports, enabling both parties to analyze the data and make informed decisions.
Challenges faced and how they were overcome
- Initially, there was a lack of leads and traffic generation. This was addressed by implementing targeted paid channels and optimizing campaigns for better performance.
- Managing a growing account with increasing ad spend required close monitoring and regular adjustments to maximize results.
- Adapting strategies to changing market conditions and competition helped overcome challenges and stay ahead in the industry.
- Effective communication and collaboration between the client and our team played a crucial role in overcoming obstacles and finding solutions.
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