PPC Success Stories
A Showcase of Success: ‘Dental Practice’ Portfolio – An Avg. 12 New Patients Monthly
The Project Overview :We successfully executed Google Ads campaigns for a Family Dentistry Clinic, offering a comprehensive range of services. From sedation dentistry and Invisalign treatments to dental implants, teeth whitening, and various cosmetic procedures, our efforts aimed to enhance the clinic’s online visibility and attract new leads.
The Challenge
- Standing out in a competitive dental market.
- Addressing challenges of market saturation.
- Enhancing strategies for consistent patient acquisition.
- Streamlining appointment booking processes.
- Building and maintaining patient trust.
- Implementing strategies for long-term patient loyalty.
The Outcome/Results💥🚀
Generated 36 conversions at a cost/conv of $74.61 in the last 3 Months. That’s an average of welcoming 12 new patients every month.
Measurable results and outcomes achieved
Timeframe: in last 3 months
- Ad Spend: $2,686.05
- Ad Clicks: 788
- CTR: 2.48%
- Avg. CPC: $3.41
- Conversions: 36
- Cost Per Conversion: $74.61
- Conv. rate: 4.57%
“Google Ads Screen Shot from May 01, 2023 to July 31, 2023”
How We Did It:
- 1. Thorough Industry Research and Client Communication:
- – Conducted comprehensive industry research and engaged in extensive client communication.
- 2. Enhanced Online Visibility through Keyword Optimization:
- – Executed an in-depth keyword research strategy.
- – Optimized website meta tags and improved the Google listing to boost online visibility.
- 3. Streamlined Booking Process for Lead Optimization:
- – Optimized the lead form, ensuring a user-friendly and easily submittable experience for streamlined booking.
- 4. Ad Copy Relevance through Campaign Structure:
- – Utilized insights from research to construct a campaign structure with a focus on ad copy relevance.
- 5. Optimized Lead Generation with Smart Bidding:
- – Implemented conversion-focused smart bidding strategies to optimize lead generation.
- 6. Data-Driven Improvements for Ongoing Success:
- – Leveraged data-driven improvements and ongoing maintenance for sustained campaign success.
- 7. Strategic Quick Wins for Immediate Impact:
- – Introduced “quick win” improvements in the initial months, including call ads, a smart search campaign, and enhanced text ads conversion campaigns.
- – Gradually increased spend over time to kickstart sustained growth in leads.
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